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exploration
“We shall not cease from exploration and the end of all our exploring will be to arrive where we started... and know the place for the first time.”
—T. S. Eliot
The Zen of Hospitality

The Essex Conference Center Retreat had a vintage website that was not search engine optimized when owner, Stephan Gersh, contacted our company, All About Retreats, in 2004.

Pleased with the volume of groups who were referred to ECCR from All About Retreats, by the Fall of 2005, Stephan was receptive to the idea of a new website designed by Feather River. He knew that a new look and feel showing the beauty of the property, its features and amenities would attract even more of the group meetings he wanted to host.

FRP visited the center and explored with Stephan and co-owner, Judith Arisman, an artisan book designer, the core message that ECCR would convey in its new website.

"The Center is having the best year in the last 5 years. This, to be sure, is as a result of our listing on All About Retreats and the fine work Feather River Productions did on the ECCR web site!"

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ECCR Screen Shot

Website Features:

  • Weddings slideshow
  • Focalizing niche keywords for better Search Engine Optimization
  • Home page Flash rotation invites travel throughout the website
  • December, 2007, ECCR reports that 90% of it's business comes through the website and they are saving thousands of dollars having stopped all direct mail and print marketing!
 
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